BULL BASH  May 28-29, 2010

Equipment Expo & Big Rig Show 'N Shine

Rotella Road Show Updated to Reflect Energized Protection™ Campaign

 The Rotella Road Show has been updated to reflect the new Shell Rotella® Energized Protection™ campaign. All Shell Lubricants heavy duty engine oils have been consolidated under the Shell Rotella® Energized Protection™ portfolio in an easy to understand ladder of protection.

The Rotella Road Show has an interactive video, featuring a custom-animated computer simulation of an engine teardown to demonstrate how the portfolio protects against acid, wear and deposits. By using state-of-the-art technology, Rotella Road Show visitors can navigate through the video without having to touch the screen or use a mouse.

The Rotella Road Show also features a number of visual demonstrations of the capabilities and benefits of Shell Rotella® Energized Protection™ engine oils including engine parts displays, test results and a display showing a year’s worth of ash buildup in a diesel particulate filter.  Also featured is a video with Shell Rotella highlights.

Visit www.Rotella.com for more information about the Rotella Road Show.

About Shell Lubricants

The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13% of global lubricants volume.a
The companies manufacture and blend products for use in applications ranging from consumer motor oil and food processing oils to heavy industrial lubricants and commercial transport oils. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell CASSIDA®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX®,  a portfolio of leading car care brands and Jiffy Lube® lubrication services.

a Kline & Company, “Competitive Intelligence for the Global Lubricants Industry, 2008 – 2018.”

 

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